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Garnett Keeler can provide real research for use in a wide range of areas:

  • Mergers and acquisitions (finding potential acquisitions).
  • Due diligence.
  • Competitor benchmarking.
  • Price comparisons.
  • Customer attitudes.
  • Testing of key marketing messages, sales propositions, products, services etc (focus groups, qualitative and quantitive research).

Dealing with research companies can be an art form.

As public relations practitioners, we are reluctant to ask the question unless we have a good idea what the answer is likely to be!

An ethical research company will (quite properly report) the answer(s) truthfully, regardless of whether it is the answer you actually wanted.

 

Your attitude to this will depend on why you are commissioning the research. If you are trying to acquire hard data upon which you will base strategic decisions, then you should seek the truth, and treat it as commercially confidential.

If, on the other hand, you have already done all that, and made the relevant decisions, and you are now using research as an advocacy tool, then a wholly different approach is required.

Meaningful and credible research is expensive, and there is no point in commissioning an expensive research programme for advocacy purposes, to be given an answer which is unhelpful to you.

Garnett Keeler will conduct small-scale pilot research programmes in these cases (perhaps using a smaller research organisation) to test the water, and give you greater confidence before making a larger commitment.