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- Garnett Keeler is led by ex-journalists with a background in hard news, trade publications and / or the broadcast sector.
- The consultancy can advise on, devise, and implement PR-led strategies for effective key message delivery.
- Account handlers have an intuitive knowledge of press relations, and of how the media analyses, deconstructs and rebuilds press releases and other material - because many of them have done this themselves, for a living.
- The people who write press releases or press articles within Garnett Keeler, or who advise on press relations, are qualified to do so, either by significant, direct, professional experience on credible media outlets, or by training - including the use of approved external training companies and the agency’s in-house Computer Based Training system, - or (usually) both.
- Sustained, consistent press relations activities can be one of the most powerful influences on a corporate reputation - even in the days of the web.
- Consumers, and B2B buyers, do not simply ‘accept’ that a company is a reputable brand, or a market leader, because it claims to be. They pick up ‘clues’ to the type of company they want to deal with - and sustained press relations campaigns with effective key message delivery can help to lay down those clues.
- Written journalism is formally taught (by organisations like the National Council for the Training of Journalists). Journalists pass exams in the subject. GKPR has former NCTJ qualified journalists, and examiners, and staff who have undertaken formal training with other organisations, and who know how to write for the press or ‘pitch’ a story.
- Retained clients of Garnett Keeler Public Relations can learn more by visiting an IT based knowledge management system containing over 100 different segments of data, moving image, audio and other media.