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- Being a published author can convey thought leadership, generate speaking opportunities, and open doors.
- Nowadays it is relatively easy to self-publish a book. But who is going to research and write it? Who will be doing the fact-checking and proof reading? Who will dream up that "killer title" that will help to generate sales?
- Is it going to be written professionally? You might (or might not) be able to get it published, but a badly written book won’t be read by anyone, and may be reviewed badly by the trade press.
- An extremely modest trade book might work out at 30,000 words. Fine, if you’re a good writer (some clients, and business leaders, are). But if you are not a professional wordsmith, that’s a lot of work. Can you maintain a fluid, professional, consistent written style for 30,000 words or more?
- Publishing a book can be an important aspect of a PR campaign, particularly for the owners of SMEs. It can help you deliver key messages which are impossible, or difficult, to deliver in any other way. It can give you a mantle of enhanced credibility in your industry which can be of huge commercial benefit.
- But once you have written the book, and found a publisher, who is going to market it? Publishers do not put any significant resources behind the marketing of trade books - that’s left to the best sellers. Yet the PR spin-off from the book may be as important - or more important - than the book itself.
- The marketing of a book does not begin once it is written - it begins before a single word has appeared on a computer, and before any research has been done.