Retained clients of Garnett Keeler Public Relations have access to a separate IT based knowledge management system providing instant access to key advice on over 100 different areas of PR. This system is not an alternative to fuller advice delivered from the agency, but a speedy access resource base which can give clients an instant overview of the principles involved in almost any area of business. It will always be tempered, or expanded, by a properly qualified person within the agency.
Clients sometimes prefer to quietly browse the system for inspiration or to get information instantly at the click of a button. Successful PR is a partnership, and whilst the agency will do all the legwork and provide the creative thinking, ideas, advice, leadership, consultancy, expertise, editorial and management services you require, the ultimate decision is always yours, and you will always be in control. It won’t allow you to do the job; but it will equip you to get more out of your PR programme. It will help you to have discussions with your account handler at a higher level. And even for experienced PR practitioners, it can act as a handy aide memoire on some of the basics. Please note: Only current retained clients of Garnett Keeler Public Relations may access the information through the IT based knowledge management system.
The information is presented as simply as possible, often in bullet-point form.
The system is being gradually populated over a period of time, and those with access will receive occasional email updates to make them aware of new content. Items with a link on the menu have been populated. Those that do not have a link have not yet been populated. You must be logged in to view these links.
If you would like us to include new sections that are not covered here, or you have any other comments, let your account handler know or email us at kmsfeedback@garnett-keeler.com.
Please note that this system is restricted to nominated individuals within current retained client organisations. This will normally be senior staff and any staff which the agency liaises with on a regular basis.
If that’s you, and you have not been given access to the system, email us on kmsaccessrequest@garnett-keeler.com.
Click here to go the Knowledge Management page now.
- Why some PR campaigns work, and some don’t
- Ten things a client can do to make a PR campaign ‘rock and roll’
- Ten things a client can do to accidentally ‘kill’ a PR campaign
- The importance of putting a ‘personality’ on your organisation
- How powerful quotes can transform a campaign
- Soundbites and how to use them
- What constitutes news
- Monitoring competitors and benchmarking
- Evaluation and review: is your PR working for you?
- Key messages and how to use them
- How story building can add power to your campaign
- How to recruit, manage, and benefit from external endorsers
- Why journalese makes you feel uncomfortable and how to overcome the feeling!
- Why PR might challenge your company and how to benefit from the experience
- How to handle a press meeting (print media)
- Will a press meeting result in a story ?
- What does ‘off the record’ mean ?
- PowerPoint presentations in press visits
- Plant tours
- Ten things not to do when talking to the press
- Being misquoted
- Handling awkward questions from the press
- Who should meet the press
- How to be a great contact for a journalist and why you should bother
- How to be a bad contact for a journalist
- What the journalist expects from you
- What you can expect from journalists
- Why the press is (usually) NOT out to get you!
- Tabloid journalists: understand the culture
- Broadsheet journalists: understand the culture
- TV journalists: understand the culture
- Radio journalists: understand the culture
- Trade press journalists: understand the culture
- Regional daily paper journalists: understand the culture
- Local weekly paper journalists: understand the culture
- VIP visits and how to prepare for them
- Celebrities and how to use them
- Celebrity endorsements
- How ill-judged use of celebrities kills campaigns
- Dangerous celebrities
- How to brief celebrities
- The celebrity contract: what to expect, and how to increase your chances of getting it
- Dealing with celebrities
- Crisis & issue management / Garnett Keeler
- Challenges for corporate leaders
- Common factors in all crises
- Media sources during a corporate crisis
- Key audiences during a corporate crisis
- The need for speed
- Bad news announcements
- The need for integrity
- Tactical tools for bad news announcements
- Announcing redundancies
- Closing a plant / factory / office checklist
- Attack scripts
- If you can’t answer difficult questions immediately…
- Boxing-in strategies and how to use them
- Dos and Don’ts with Q and As
- The dangers of the stupid question
- The ‘Belgrano moment’
- High profile customer complaints: the PR implications
- Strategies for winning business awards
- Successful business awards entries / how to win business awards
- Why enter business awards / how to benefit from business awards
- Are business awards really worth it?
- Are awards schemes well run?
- Ten things to look at to determine if an awards scheme is well run
- When should a company enter a business award?
- What are the judges looking for?
- Playing the ‘long game’
- The presentation style / entry content
- Publicising your entry
- General
- Audience analysis
- What the audience is saying to you
- Stand and deliver
- Ten things speakers should never do
- Clothes
- Eye contact
- Content
- Jargon, language and ‘modern language’
- Keep it simple
- Ten things to ask yourself about the content
- Ten point content checklist for presentations
- Know yourself
- Visual aids
- Voice control
- Ten reasons why talking to the screen is such a ’sin’
- Questions and answers / hostile questions / hostile audiences
- Public speaking courses